Alternative
A Format alternative for artists
Situ.art is a Format alternative for painters and other artists: upload a photo of a work and its size, and it’s on your website, with framed images, in-room shots, installation shots and a walk-through video made automatically.
See your website before you pay
It’s built the moment you open it, from the works you’ve uploaded, or from two sample paintings until you upload your own. No account needed to look.
- Price
- £9 a month, or £7.50 a month billed yearly. Build and preview it free.
- Each work
- Upload a photo of a work and its size, and it’s on your website, with framed images, in-room shots, installation shots and a walk-through video made automatically. No pages to build.
- Details
- Title, year, medium, size in cm and inches, framed size, signed, Available or Sold.
- Enquiries
- Inquire on every work emails you. Your address stays private.
- Address
- situ.art/en/yourname. No own domain.
- AI crawlers
- AI training crawlers are told to stay out. Search engines still read it.
- Included
- 20 AI images and 2 AI videos a month, room mockups of up to 30 works, unlimited downloads.
- Works in
- Any browser, on a phone or a computer.
Situ.art and Format compared
Format is a portfolio builder for photographers, illustrators and other creatives: 90+ templates, client galleries, a commission-free store on Pro and an iPhone app, from $10 a month billed yearly after a 14-day trial. Situ.art is made for painters and other artists: upload a photo of a work and its size, and it’s on your website, with framed images, in-room shots, installation shots and a walk-through video made automatically.
Prices and features checked 21 October 2026, as published on Format’s own site, in the currency it showed us.
At a glance
| Format | Situ.art | |
|---|---|---|
| What it is | A portfolio website builder for photographers, illustrators and other creatives. | An artist’s website made from the works already in your Situ.art library. Each work is shown whole, then in a room at its true size, with a person for scale and a walk-through video. |
| Price to start | Basic $10 a month billed yearly ($14 monthly). Pro $17 and Pro Plus $26 billed yearly, cut to $12 and $15 for the first year in a current offer. | £9 a month on the Artist plan, or £7.50 a month billed yearly (£90). Room mockups, AI images and videos are included. |
| Free plan | None. A 14-day trial, no card needed. | Build and preview it free, without an account. Making it public needs the Artist plan. |
| Setting it up | Pick from 90+ templates, then build your galleries and pages. | Nothing to design. Add your name, one line about you and an About; every work you upload appears on it. |
| How many works | 70 images and 10 pages on Basic, 1,500 images on Pro, unlimited on Pro Plus. | Up to 30 on Artist; as many as you like on Pro (£29 a month). |
| Your work in a room | Not built in: galleries show the images you upload. | Every work hangs at its true size in a room, with a person in view for scale, plus a walk-through video in a gallery. Made for you, from the work’s size. |
| Details with each work | Not as fields: Format suggests writing the medium and size into the text. | Title, year, medium, size in cm and inches, framed size, signed, and Available or Sold. |
| Your own domain | Yes, free for the first year on Pro and Pro Plus. | No. Your website is at situ.art/en/yourname. |
| Selling | A commission-free store on Pro (15 products) and Pro Plus (1,000); none on Basic. | No shop or checkout. Each work can be marked Available or Sold. |
| Contact | An email sign-up form on every plan. | Inquire on every work emails you, with your address kept private. Plus your link on every page: your own site, Instagram or email. |
| AI training crawlers | Blocked: Format says it blocks AI training crawlers on every site. | Kept out, with nothing to switch on: AI training crawlers are told not to read your pages. Search engines still can. |
| Editing on a phone | An iPhone app for editing and rearranging galleries. | Yes. All of it is edited in the browser, on a phone as on a computer. |
| Made for | Photographers, illustrators, filmmakers and other creatives. | Artists who want a site that looks like a gallery’s and keeps itself up to date. |
Features
| Format | Situ.art | |
|---|---|---|
| Upload a work and it’s on your website | ✗ | ✓ |
| Every work in a room at its true size | ✗ | ✓ |
| A person in view for scale | ✗ | ✓ |
| A walk-through video, made for you | ✗ | ✓ |
| Fields for medium, size and sold | ✗ | ✓ |
| AI training crawlers kept out by default | ✓ | ✓ |
| Room mockups and AI images included | ✗ | ✓ |
| Edit it all on a phone | ✓ | ✓ |
| A free plan with a public site | ✗ | ✗ |
| Your own domain | ✓ | ✗ |
| Online shop and checkout | ✓ | ✗ |
| Blog | ✓ | ✗ |
| Email newsletter | – | ✗ |
✓ yes · ✗ no · – not stated on their site
Where Format is stronger
- A commission-free store on Pro and Pro Plus.
- Your own domain, free for the first year on Pro plans.
- Client galleries, contracts and Lightroom integration, for photographers.
- An iPhone app, and support around the clock.
- AI training crawlers blocked on every site, as on Situ.art.
Where Situ.art is stronger
- Nothing to design. Upload a photo of a work and its size, and it’s on your website. On Format you build the galleries and pages yourself.
- Every work in a room at its true size, beside a person for scale and in a walk-through video, made for you from the size you entered. Format’s galleries show the images you upload.
- The details buyers look for, in a gallery’s order: title, year, medium, size in cm and inches, framed size, signed, and Available or Sold. Format suggests typing them into the text.
- Less to pay for what an artist needs: £9 a month with room mockups and AI images included, against Format Pro at $17 a month billed yearly.
- Inquire on every work: a buyer’s message comes straight to your email, and your address stays private.
Which should you choose?
Choose Format if you’re a photographer who needs client galleries, a store and Lightroom. Choose Situ.art if you make paintings or other work buyers need to see at its size: every piece in a room at its true size, with its details, and nothing to build.
Questions
- Is Format good for painters?
- It’s built around photographers: client galleries, proofing and Lightroom. A painter’s buyers need to see a work’s size, which Format leaves to the photos you upload and the text you write. A Situ.art website shows every work in a room at its true size, with its details as fields.
- Do I need photos of my work in rooms?
- No. Upload a straight photo of the work and its size, and Situ.art hangs it in a room at that size, beside a person for scale, and walks a camera past it in a gallery. The work itself is never changed.
- Can I use my own domain?
- Not yet. Your website is at situ.art/en/yourname. Put that link in your Instagram bio, your email signature or your own domain’s homepage.
- How much does a Situ.art website cost?
- £9 a month on the Artist plan, or £90 a year (£7.50 a month). The same plan makes your room mockups: 20 AI images and 2 AI videos a month, up to 30 works, and unlimited downloads. You can build and preview the website free first.
Sources
- Format pricing
- Format for artists
- Format: artist portfolio advice
- Format: AI and copyright
- Format on the App Store
Other website builders: Squarespace alternative, Wix alternative, Pixpa alternative, FASO alternative, Artspan alternative, Artwork Archive alternative, Adobe Portfolio alternative, Cargo alternative, Carrd alternative. All of them side by side: the best website builders for artists.