Comparison
Bello vs Situ.art
Bello is a shop for room mockups, aimed at artists and photographers who sell prints on Etsy: choose a room, place your art in the browser editor, and pay $2.50 per scene to download it clean. Situ.art starts where Bello’s paywall sits. Add the size and your work hangs at true scale in 600 rooms at once, free, so you pick the room that suits it in seconds.
Prices and features checked 15 September 2026, as published on Bello’s own site, in its own currency.
At a glance
| Bello | Situ.art | |
|---|---|---|
| What it is | A library of room and frame templates you buy one at a time and reuse. | Art photographed in situ. Your artwork hangs at true scale in a room, and AI can add people or furniture, or show it from another angle. The art itself never changes. |
| Price to start | $2.50 per scene, kept for life. Bundles of 10 for $12. Video scenes $6. AI scenes 1 credit each, credits from $5 for 10. | Free. Pro is £29/month, or £24/month billed annually. |
| Free tier | Watermarked previews of your art in 50+ rooms, and one demo scene in the editor. Paying removes the watermark. | 60+ rooms with no account. A free account unlocks 600+ rooms and 10 AI credits. |
| Rooms | 158 room templates, 20 frame templates and 127 AI scenes, all pre-made. | 600+ curated rooms, plus any room you describe. |
| True to scale | Yes. Enter your art size and the frame is scaled to the room. | Yes. Enter the artwork’s size and it hangs at that size, at a realistic height. |
| Rooms from a description | No. You choose from the catalogue; new room requests go by email. | Yes. Describe a room and it is created around your art. |
| People, furniture, angles | No. The AI places your art in a fixed scene; the scene itself does not change. | Yes. Add people, furniture or companion pieces, or change the camera angle. |
| Frames and mats | Yes. Frame styles, colours, mat boards and floating-frame shadows in the editor. | Yes. Slim, box or floating frames in black, white, oak, walnut or any colour, with a window or float mount. The frame adds to the size that hangs, so it stays true to scale. |
| Video | 3 pre-rendered 15-second clips at 1080p, $6 each. Your art is composited in; no preview before buying. | 6-second clip with the camera moving through your scene. 1 on Free, 20 a month on Pro. |
| Downloads | Rooms at 2688×1792, AI scenes as 4K JPG, plus a Photoshop file for templates. Watermarked until paid. | 2048px JPG. No watermark on any tier, no account needed. |
| Platform | Browser, plus a free Photoshop plugin. | Browser, plus an iPhone app. |
| Made for | Independent artists and photographers selling prints. | Artists, galleries and auction houses. |
Features
| Bello | Situ.art | |
|---|---|---|
| Your work in every room at once | ✗ | ✓ |
| True to scale in every room | ✗ | ✓ |
| Free full-size downloads, no watermark | ✗ | ✓ |
| Rooms created from a description | ✗ | ✓ |
| Add people or furniture | ✗ | ✓ |
| Change the camera angle | ✗ | ✓ |
| Video mockups | ✓ | ✓ |
| Frame and mat editor | ✓ | ✓ |
| Works in the browser | ✓ | ✓ |
| API that returns finished images | – | ✓ |
✓ yes · ✗ no · – not stated on their site
Where Bello is stronger
- More frame styles: a dozen frames, mat boards and floating-frame shadow controls. Situ.art has slim, box and floating frames.
- Photoshop files: every template comes as a PSD you can edit offline.
- Pay once: $2.50 buys a scene for life, with no subscription.
- Free artist page and 3D gallery at bello.art/yourname.
Where Situ.art is stronger
- Every room at once. Add the size and your work hangs at true scale in 600 rooms straight away, so you pick the one that suits it in seconds. Bello’s generator renders about a dozen at a time, watermarked, with only the first few at the right size.
- Every room is free. Bello charges $2.50 for what Situ.art gives away: a clean, full-size download of your art at true scale.
- Ask for a viewer, a passer-by, furniture or a different angle and AI adds it; the room and the art stay as they are. Bello’s AI only places your art in a fixed scene.
- Any room, not a catalogue. Describe the room you want.
- Video of your actual scene: the camera moves through the room your art is hanging in, rather than one of three stock clips.
- Ten times the rooms: 600+ against Bello’s 158 room templates.
- Frame it once and every room shows it: pick a frame and mount and all 600 rooms update, the work hung at its framed size.
- An API that returns finished images, for catalogues and bulk work. Bello doesn’t publish one.
Which should you choose?
Choose Bello if you want a wider choice of frame styles, or want a Photoshop file to keep. Choose Situ.art if you want the room itself to do the work: hundreds of free rooms at true scale, then AI to add people, change the angle or build a room from a sentence.
Sources
- Bello: art mockup generator
- Bello: example template ($2.50)
- Bello: example AI scene
- Bello: bundles
- Bello: video mockups
- Bello: FRAMES plugin
Other comparisons: ArtPlacer vs Situ.art, Smartist vs Situ.art, Canvy vs Situ.art, Placeit vs Situ.art.